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Making the Most Out of Your Photography Business

Category: Business, Opinion, Video
Oct 24

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Growing Your Photography Business

Today we leaving for NYC to go to the Photo Plus Expo, and we are very excited about the opportunities that it brings. We discuss why we are going and what we hope to get out of it from a Phlearn standpoint and also as a photographer.

One of the most important things you can do in your career is get out there and meet people. There is an amazing power in being well known, things just come easier. As my buddy Brendan Shanley always says:

It’s not about who you know, it’s about who knows you.

That is why it is so important to go to events like this, but just showing up is not enough. Today we talk about making a plan of action and setting goals. It would be useless if we spent thousands of dollars going to New York and didn’t get anything out of it. To make sure we get a good return on our investment, we have planned out exactly what we are going to be doing at the expo, and set clear goals we want to accomplish.

In my experience the best way to get a positive result is to plan ahead and know exactly what you want. Even if you fail, you know what you failed at.

Photo Plus Expo

If you are in the New York area and want to meet up, come to the expo. I will be speaking at the Lowepro booth Thursday Oct 25th at Noon. I will also be walking around meeting people for the duration of the Expo.

Hope to see you there!

Positive Changes in Your Career

What are some of the things you have done that have made the biggest impact to your career or your photography? What is important to avoid? What is something you wish you could go back in time and tell yourself to do?

Gear Used in This Episode
  • Tsaqib Al-Hasawi

    Oh come on! Show your boobs!, I’m just kidding! Thanks for sharing your knowledge though, it really helps me. 

  • Darrel

    Aaron, do you ever watch your own videos? YOU RAMBLE! Please learn to GET TO THE POINT!

  • Pete Glogiewicz

    One of the best things I have done so far (I’m literally
    just starting out) is to shoot a local charities open day and summer fare as a
    volunteer. They put my images in their newsletter and credited me for the
    images with a link to my Flickr account. That newsletter goes out to 90,000
    people twice a year. I’m experiencing a lot more interest already because of

  • Steven

     Aaron, do you ever watch your own videos? YOU’RE HILARIOUS! Keep things the way they are!

  • Daniel Flores

    Well… i just started my photog business this year and one thing that i found that marks a difference is the human aspect of it.

    I live in Mexico and one of the biggest problems here in Monterrey is that people tend to see photography as something for special ocasions such as weddings and quinceañeras (the mexican equivalent to sweet sixteens). So, a way to market my craft has been social relation. People see me as friendy and get confident to me, so it is easier to pick up clients by making them my friends, my Phamily :D

  • prutatol

    Aaron Nace….The Aazzman….keep rambling buddy.

  • Tom Simone


  • Rhiannon Brunett

    Aaron! totally don’t listen to this guy. Not that you are going to, but it would be sad if you stopped rambling. It’s hilarious and human, we all feel connected and grateful for your ridiculousness.

    Darrel, might I suggest 

  • Johann Herrera

    Good Luck Aaron :) ! i wish you the best for you and PHLEARN… thanks for all the tutorials and your time :)

  • Williamdrago

    You should check creative
    They are building a nice community online for photographers.
    You could help them with your knowledge as well.
    Than everybody wins!

  • Pingback: The Importance of Being Social

  • Randelljohn

    You can’t rely on just social media and a website to let the good people of the world know about your business. 
    Good old fashioned feet on the ground, is a really important strategy in building your photography company.
    Introduce yourself to other local businesses, newspaper editors, bridal outlets, even your local camera store.
    Join a local business forum, and as Aaron suggests, write a quick 60 sec introduction about your company. 
    Keep it to the point, and rehearse until you can speak confidently about your photography, and what you can do for a prospective client.
    I remind myself every morning  that everyone I meet, is a potential client. 

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