Aug 27, 2012

Why Metadata is Important and How to Use it

In today’s episode we’re talking about metadata, why it’s important, and exactly how to use it!
Metadata is crucial in protecting your images once they are uploaded on the Web. If you have your metadata in your files updated correctly and properly then your images don’t run the risk of becoming “orphan” images on the Web. What we mean by orphan images is images that are not protected and have no copyright.

Within your metadata (which we update using Lightroom) you can list just about everything. You can list the photographer, models, location, copyright status, the models — if you are shooting for a commercial shoot like Coca-Cola for example, we could put that in the Metadata as well! In this episode we’re going to show you how to update your metadata smoothly, quickly, and for a batch of photos so you don’t need to update every individual file.

Do you know a better way to update the information in your files? If you do we would love to hear it.
If you guys have any questions be sure to let us know in the comment box below and we will answer the best we can.

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    Jeremy Hammons Photography

    This is good for people to know, and it is how I update my metadata. But people should also have their cameras setup with author/copyright info. Officially the second you press the shutter you are the owner of the image. But be aware when uploading to most sites, your exif is stripped regardless. Facebook is the biggest offender of this.To see upload a picture and then download it, you will see all your info gone. Also be aware officially you are not copyrighted until you pay the $35 dollar fee and process your photos through If for any reason you have to go to court it wont matter what you say, unless it has been officially copyrighted.

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        Jeremy Hammons Photography

        You can copyright thousands of images at a time, for a single fee of 35$

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          Scott McKellin

          Is it possible to just copyright a photographer’s work for a year or does it have to be a batch of photos? For example, one photographer I know has “*copyright* 2016 [his name] Photography” at the bottom of his website. Does that cover everything or just the photos he’s had copyrighted?

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    Dwain Thomas

    Hey Aaron thank you for this I really appreciate it…DNG is a good as raw right?

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      Scott Mains

      DNG is better than RAW. RAW formats can change over the forthcoming years. DNG is for one term ‘future-proof’ and better for archival. As software such as LR progresses, a CR2 file may not be read/registered/supported, say, 5 years from now. DNG will be as Adobe created it to standardise raw formats. 
      Hope this helps. 

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    Carl Constantine

    The thing about meta data is it can be removed or modified in an image if you have an editor like Lightroom that allows you to do that. There is a tool in Photoshop (plug-in) called DigiMarc which adds copyright information that cannot be stripped from an image. Even if you load a file and copy/paste into a new file, the DigiMarc information stays with the file. So no one can steal your image and claim it as their own work. 

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    I don’t have Lightroom, so I do this in Bridge with a  metadata template. It works well for me.
    grtzzfrom the Netherlands.

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    maryanne gobble

    Thanks for the DNG info.  I had no idea you could convert it at the time of download!

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    Im just now seeing this and I am thankful that you posted up this video. I greatly appreciate it :D. Question: If I did a shoot and I want to include not only the Models name in the IPTC metadata but also the MakeUp artist and the Stylist how and where would I do that? I work with a team sometimes and I would like everyone to get their just do for the image created :D. Thank you!!