Do you have any particular habits that are a part of your creative process?
Over time, I have realized that the generation of ideas is driven by curiosity and observation. I feel a great commitment for what I do and how I do it, and that keeps me moving forward. I’m very strict, rigorous and demanding.
The ideas can come from anywhere – a conversation, a movie, a song, some object that someone has accidentally left in a certain way, by chance. But the initial idea is rarely a final idea; it’s like a rough diamond that needs to be polished. Eventually, that idea will become a concept that will be carried out by looking for the appropriate object to make it a reality.
Sometimes, the process is not very clear. Maybe I have an object and I need to find a solution, a concept. Other times, maybe I have the final concept in mind, but I need an object to carry it out.
I don’t usually do a series with one particular object, but it depends on my mood. It’s important to know that any unnecessary element in the photograph can distract the attention of the viewer. The object appears naked and in all its essence, so it is very important that the image is clean.
In my first images I was only concerned about generating material and not about how the concept would be achieved. For some time now, I have studied psychology and neuroscience to learn more about and understand the brain, how we create and the states where we are more creative. All this has helped me to pinpoint the moments where I am more creative and more predisposed to create. Thanks to this, I began to develop more complex dialogues, which are not so evident in the images.