In your digital marketing arsenal, LinkedIn can be a powerful tool for making new business connections, generating profitable leads and building your overall brand. Here’s everything you need to know about using LinkedIn to market your photography business.
Instagram is a great place for creators to market themselves. It also gives amateurs and art lovers a convenient way to explore some of the most original photos from around the world. Check out our curated list of must-follow photographers for 2019.
Are you using social media strategically in your photography business? In this guide, we focus on strategy – the why for being on social media, who you are targeting, the overarching what of your message, and how you will convey all of this.
This photo shoot workflow checklist will help you find your inner ‘autopilot’ so you can automate the structure of your workflow until the process becomes just a given that you do one step after the next. This will not only help you in how you work, but will also show the client you’re efficient.
Bella Kotak spends most of her photographic time outdoors creating beautiful, otherworldly images. The fine art fantasy photographer has traveled the globe bringing her fairy tale visions to life, and today she tells us what gear she uses to create her magical worlds.
The biggest struggle that photography business owners say they have is not getting enough leads. In this guide, we’ll go over the three main reasons why your leads aren’t booking, what you can do to change that and why you should be investing in newsletters and email marketing campaigns.
With nearly 300k followers on Instagram, Dave Krugman posts regularly with a style primarily featuring foggy, rainy cityscapes of NYC. We caught up with Dave to see what this street photographer uses to capture the perfect candid moment.
Leland Foster has a knack for capturing dark scenes that evoke a feeling of uneasiness and exclusion. He tells us how he shot a nostalgic series of images one night in Phoenix, including one particularly dramatic scene of a local diner.
Continuing with our digital marketing for photographers series, we talk about two things that you need for a successful digital marketing strategy and how they can help you build trust with your customers: link building and content creation.
New York City street photographer Manuel Pena always has his camera on hand – even on his daily commute, which is why he was able to capture this intriguing shot of everyday life. Manuel explains how he took the shot and his editing process to draw out the beauty in the everyday.
Concluding our series on the exposure triangle, we discuss ISO, which plays its own specific role in exposure and light. This guide explains what ISO is, how it affects your images, the pros and cons of using ISO, and how it interacts with shutter speed and aperture.
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