Shooting in RAW has its ups and downs, but the flexibility it offers is a big plus for photographers. And, while it’s often the preferred format for pros, should you always shoot RAW? Here are some myths and realities of RAW vs. JPEG.
Before you begin advertising and promoting your photography on Instagram, there are some things to keep in mind so you don’t feel as though you are wasting your money. Here’s what you need to know to get started with Instagram ads.
Learning how to bracket exposures provides another opportunity to create striking images. This guide has everything you need to know about exposure bracketing so you can add eye-catching contrasts to your interior, landscape and street shots.
Have you tried Facebook ads to promote your photography business, but not had any luck bringing in new leads? That’s a common tale, but we can help you make the most of Facebook ads so you can see a fantastic return on investment.
For every photographer looking to make the most of Instagram in your digital marketing strategy, here’s what you should know about your audience and growing your Instagram account using native analytics. Plus, we throw in some info on third-party tools to get even more data.
In your digital marketing arsenal, LinkedIn can be a powerful tool for making new business connections, generating profitable leads and building your overall brand. Here’s everything you need to know about using LinkedIn to market your photography business.
Ever noticed those little balls (or shapes) of light that look like they’re dancing lightly across a photo? That’s called bokeh. It’s a beautiful effect, but there’s so much more to it than just the obvious shapes you see. This guide will show you all the amazing things you can do with bokeh in your photography.
Are you struggling to get your photography business noticed on Facebook? Sometimes your posts get engagement and sometimes they don’t, but you have no idea why. Here’s how to use Facebook Insights to refine your strategy.
As a professional photographer trying to find clients, having a website with a portfolio and a contact page is simply not enough to get you hired. Here’s how you can build your website and landing pages to convert visitors into leads or booking inquiries.
If you’re trying to break into professional photography, you need to do more than just create a website and post a few photos on Instagram – you need to commit to a consistent content and social media schedule across all platforms.
Should you be displaying your photography on Behance, 500px, Tumblr and DeviantArt? We explore who these portfolio sites are best suited for, their pros and cons, whether they’re a good fit for your needs and how you can integrate them into your existing sites.
Looking for more ways to market your photography business online? Pinterest has the potential to be an excellent resource for creative business owners who want to drive awareness, traffic and bookings on their websites. Here’s how it can help your marketing efforts.
Learn from the #1 source of online Photoshop education. Get instant access to hundreds of tutorials, and exclusive resources.