PHLEARN Magazine

Maintaining your photography business books can seem intimidating or downright impossible. But truthfully, it can be fairly simple, even if you don’t know where to begin. Here are some of the bookkeeping basics you should know as a photography business owner.

There are some topics that photographers and their clients are constantly butting heads over. Here’s why photographers do those things the way they do, and how you can avoid that conflict as a first-time photography client.

Concrete standards can be elusive in the photography industry. Here we’ll go over the current set practices every photographer should definitely follow in 2020 and some things we think should become industry standards, too.

The holiday season is the perfect time to promote yourself and show your clients how much you appreciate them without looking like you’re trying too hard to make a sale. Here are some great photography marketing tips for the holidays.

When it comes time to decide on prices for your photography work, there are so many different variables to consider. We’ll help you figure out what your time is worth, how much your customers are willing to pay, and what expenses you have to take into account.

What many photographers starting their career don’t realize is that photography is both an art and a business. To help you manage both sides, we’ve laid out the principles of being good at the business part so that you can check off the boxes and get back to what you love doing.

Intellectual property impacts your creative business daily. And others who don’t know (or don’t care) about IP laws can take away from the brand you’ve built and/or products you’ve created. Here’s what every photographer should know about it.

As a professional photographer trying to find clients, having a website with a portfolio and a contact page is simply not enough to get you hired. Here’s how you can build your website and landing pages to convert visitors into leads or booking inquiries.

Should you be displaying your photography on Behance, 500px, Tumblr and DeviantArt? We explore who these portfolio sites are best suited for, their pros and cons, whether they’re a good fit for your needs and how you can integrate them into your existing sites.

Are you using social media strategically in your photography business? In this guide, we focus on strategy – the why for being on social media, who you are targeting, the overarching what of your message, and how you will convey all of this.