OK, you’ve captured some great video. What do you do now? I suggest editing the video down to something that is shorter than one minute. You can also extend tutorial videos if you are attempting to teach something. For a live video, an audience will usually watch for longer than a minute if you are active and express what the video is about. But, typically, 60 percent of people will stop watching a video before it reaches two minutes.
You can edit the video length very easily using your computer’s default video editing software or downloading a free editing tool like DaVinci Resolve. I would also edit the audio and music. A free tool for editing your audio is Audacity, which allows you to purchase a royalty free soundtrack for the background. Do you want to edit on a mobile device? Look into many of the great apps which allow you to edit simple video content without ever needing to work on the computer.
A few simple tips when creating behind the scenes videos:
- Capture lots of short clips. Even if you don’t use them, they are there if you need them.
- Add an opening and closing. This can help drive people to your website or a workshop and it looks a lot more professional.
- Cut to the music. Very simply, make edits and cuts to the beats. If you chose a higher speed background, do lots of little edits. If you have something slower, fewer edits.
- Capture great audio if you need it. Use an external recorder or microphone to help you capture sound.
- Forget that you are recording. Of course this is hard to do, but make sure that your client or model comes first.
- Sign release forms.
Don’t be afraid to produce lots of content. You are already doing most of the hard work to create behind the scenes video. Take the few extra minutes to set up a smartphone camera to go live. Your audience will appreciate seeing a little of the work that goes into a photo shoot. Why not capture a timelapse video of you setting up? Take people with you virtually as you capture street photography. You can produce great visual content, so share some of the work that goes into it.
The main thing to remember is to have fun and enjoy the process. Like photography, capturing some great behind the scenes video will take some experimenting. Once you have the basics down, you won’t be adding much time to a photo shoot. You will be adding a great marketing tool.
Find out more about Giovanni’s process and see his work on his website.