Like you, I’m trying to increase my video content. Why?
It is more engaging
200-300% higher click-thru-rate*
People spend more time watching video. Consumption rises 100% year after year.* You’ve watched PHLEARN tutorials haven’t you? I know I have.
Customers are more likely to hire you after seeing a video
What does this mean for you?
More traffic to your site
People paying attention to your message
And hopefully more gigs
You can use the video you spent time creating to promote your services over and over again
I don’t have the funds available to have a dedicated videographer follow me around and shoot behind the scenes all the time, so how do I get around this problem and still capture video? As a photographer I am used to working around situations and making sure I’m still capturing what I need. This adaptability has led to a few simple fixes.
Capture on camera video (point of view): How? With a little device like this – Hot Shoe Adapter. I typically use a GoPro with this setup, but that doesn’t mean you can’t use a smartphone.
Use a smartphone for video: We all carry around our smart phone constantly, why not use it for video? If you have a newer phone, it already captures very high quality video. Why not take advantage of that? Using a Joby Griptight Mount, I can mount my smartphone on any tripod. You have a few of those right?
Capture stationary video: Using a Joby Gorillapod I can mount my camera just about anywhere: a lightstand, a pole, a tree branch, a street sign, and just about anything else. I love the ability to be creative and capture a different perspective.
Ok, you’ve captured some great video. What do you do now? I suggest editing the video down to something that is shorter than one minute. You can do that very easily by using your computer’s default video editing software or downloading a free editing tool like DaVinci Resolve. I would also edit the audio and and music. A free tool for editing your audio is Audacity and you can purchase a royalty free soundtrack for the background.
A few simple tips…
Capture lots of short clips. Even if you don’t use them they are there if you need them.
Add an opening and closing. This can help drive people to your website or a workshop and it looks a lot more professional.
Cut to the music. Very simply, do edits and cuts to the beats. If you chose a higher speed background do lots of little edits. If you have something slower, fewer edits.
Capture great audio if you need it. Use an external recorder or microphone to help you capture sound.
Forget that you are recording. Of course this is hard to do, but make sure that your client or model comes first.
Sign release forms.
The main thing to remember is to have fun and enjoy the process. Like photography, capturing some great behind the scenes video will take some experimenting. Once you have the basics down you won’t be adding much time to a photoshoot. You will be adding a great marketing tool.
Giovanni Arroyo is a Fine Art Photographer based in the far northwest suburbs of Chicago. He teaches regular workshops in Harvard, IL on Lightroom and social media for artists. Giovanni loves film photography, spending time with his two girls and always has a camera or video camera close at hand.
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