Capturing great product photos is only half the battle. In this tutorial, join Ross Floyd and Aaron Nace as they walk you through 10 professional product photo edits from start to finish. You will learn to cut out objects, create clean backgrounds, remove blemishes and distractions, sculpt and reshape products, and explore advanced techniques like frequency separation and dodging & burning.
Learn the magic of frequency separation, dodging & burning and texture replacement to make any product photo look stunning.
Lights. Camera. Perfection.
LEARN TO COMPOSITE MULTIPLE PHOTOS TOGETHER.
How to Edit Product Photos
Product photography doesn’t end when you put the camera down. The post-production process is extremely important in making sure that your images highlight the most interesting and beautiful parts of a product. Learn important skills like changing backgrounds, compositing, and retouching that will have you ready to impress any client that comes your way.
Bring Out the Details
Texture. Shape. Color. Features. Once you identify the things that make a product unique, it’s up to you to help tell that story using the tools in Photoshop. We show you how to get down to the details to make sure stitching, buttons, corners, and edges look picture perfect.
Product retouching needs to start with a professional workflow. Learn to work non-destructively and tackle steps in the best order to hit your deadlines on time, every time.
CLEAN BACKGROUNDS AND SHADOWS
Retouching is all about removing distractions while highlighting the natural beauty of a person or object. In this tutorial, you will learn how to remove blemishes like scratches or dust, straighten edges, enhance shape and form, and refine textures.
Compositing is a powerful tool for the product photographer to ensure every part of a product is properly exposed in the final image. Learn how to combine multiple exposures so that every side, detail, and feature is clear and visible!
Prepare for Print, Web & Social Media
Product photos are everywhere. We teach you how to create images that will be versatile enough to fit perfectly into a web page, print ad, or social media campaign. You’ll also hear valuable advice on industry standards and preparing images to hand off to a graphic designer.
REFINE SHAPE AND DETAILS
Planning & Collaboration
In The Ultimate Guide to Product Photography you learned that a product photoshoot will often involve more than just a photographer. Clients, models, stylists, and assistants are all there to offer help and input. In post-production, a photographer will often lean on the expertise of a professional retoucher to bring it all together.
Working with a Retoucher
Ross Floyd has captured over 70,000 professional product photos. While he occasionally does his own retouching, he often relies on the expertise a professional product photo editor to bring his vision to life. Hear his direction and advice before Aaron brings the images into Photoshop.
Deliver to Clients
As a working photographer, a client’s needs are always paramount. In each of the 10 examples, Ross will help plan each edit, calling on his years of experience to predict what a client might want to see in each image. Learn to make a plan for your post-production process and make sure your clients get everything they need and more.
Frequency Separation – For Products
LEARN TO RETOUCH SOFT GOODS LIKE FABRIC & LEATHER
Make Any Product Look Stunning
Our unique approach to frequency separation allows you to make huge improvements to your images without losing texture or detail.
MAKE THE DETAILS COUNT
Tips & Techniques
Every edit is a puzzle and some will be more challenging than others. When the usual tool doesn’t work, what do you do? Watch Aaron as he shows you how to edit product photos while calling on a wide variety of tools and techniques to creatively solve problems.
The best product images are the result of a lot of little changes. Throughout this tutorial, you will learn to develop the eyes of a product retoucher that will help you see all of the small distractions that might take away from the story you’re trying to tell.
100 Megapixel Sample Images
Professional shoots will often have you working with professional gear. We include 31 sample images taken with a Phase One Medium Format camera. Follow along and work with ultra-high resolution images that provide the highest quality and flexibility while editing.
REFINE SHAPE & FORM
CLEAN AND EXTEND BACKGROUNDS
Whether you’re editing a single product or a group of products, where and how you place them in the frame will make a huge difference in the final image. Learn to extend backgrounds, crop photos, create symmetry and more!
Shape & Style
Straight lines. Smooth curves. Symmetry. All of these things are extremely important and can separate a good product photo from a great one. Learn to reduce and remove distracting elements while making a product look its very best.
Cut Out Backgrounds
When editing product photos, the background is just as important as the product itself. We show you how to prepare images that will fit seamlessly into a web design, a print ad, social media, and more. Learn to extend backgrounds and build brand new backgrounds from scratch!
EXTEND SETS & BACKGROUNDS
Frequency separation is one of the most powerful techniques for the professional retoucher. Learn how to edit color and texture separately for maximum control and flexibility. Better yet, our custom Frequency Separation Action which will have you editing like a pro in no time!
Dodge & Burn
How do you place a three-dimensional object into a two-dimensional image while preserving its shape and form? Learn to sculpt highlights and shadows to help accurately express the size and volume of any object.
Photoshop Actions Included
Make complex tasks a breeze, speed up your workflow, and still get professional-level quality. Up your retouching game with a frequency separation action and give your images a professional finish with our sharpening action!
Ross Floyd is an award-winning product and interiors photographer and director based in Chicago, IL. He specializes in telling the story of the designed object and space. Ross uses bright and graphic imagery to elevate objects while emphasizing line, shape, form and material with light. He is hired by clients around the world for his ability to convey the experience of an object or space through brilliant images. View Ross’s Portfolio
Aaron Nace is the #1 Photoshop instructor in the world reaching millions of students in 146 countries. Known for his unique vision and conceptual style, he prides himself most on making creative education affordable and accessible for anyone that wants to learn.
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