Chapter 1 | Introduction to Product Photography 1 Videos (1:46m)
  • 01 - Getting to Know Ross Floyd
Chapter 2 | The Art of Product Photography 4 Videos (29:16m)
  • 01 - What is Product Photography?
  • 02 - Telling an Accurate Story
  • 03 - Describing Material with Light
  • 04 - The Client Side of Product Photography
Chapter 3 | The Product Photographer's Toolkit 6 Videos (36:53m)
  • 01 - Choosing a Camera
  • 02 - Choosing Lenses
  • 03 - Backgrounds & Set Design
  • 04 - Tethered Capture
  • 05 - Lighting & Strobes
  • 06 - Lighting Modifiers
Chapter 4 | Seeing Like a Product Photographer 5 Videos (24:56m)
  • 01 - Shape & Structure
  • 02 - Angle & Perspective
  • 03 - Texture & Details
  • 04 - Light, Shadows & Reflections
  • 05 - Shooting for Composite
Chapter 5 | Product Photography Photoshoots 7 Videos (1:13h)
  • 01 - Photoshoot Best Practices
  • 02 - Oak Cabinet - Quality of Light & Lighting Shapes
  • 03 - Oak Cabinet - Hard Light for Dramatic Shadows & Texture
  • 04 - Designer End Tables - Tension & Perspective
  • 05 - Leather Handbags - Product Styling
  • 06 - Commuter Backpack - Capturing the Details
  • 07 - Managing a Photoshoot - Clients, Talent & Creativity
Catalog  >  PRO Tutorials  >  Photography Tutorials  >  The Ultimate Guide to Product Photography



The Ultimate Guide to Product Photography

About this Class

For more than a decade, Ross Floyd has developed his skills and knowledge of product photography working with dozens of clients and taking over 70,000 professional images. In this tutorial, he breaks down the theory and fundamentals of lighting objects, how to accurately represent products in an image, and the business side of building and maintaining strong client relationships.

What’s Included

23 Video Tutorials   |   15 Sample Images

Class Instructors

Aaron Nace – PHLEARN Founder   |   Ross Floyd – Professional Product Photographer

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Master Product Photography



Make Any Product Look Stunning

Learn how to use lighting to create multiple variations of each image.

Lights. Camera. Perfection.



What is Product Photography?

Think of your favorite bag or piece of furniture. What is it you like most about it? Maybe it’s the texture and feel of the materials. Maybe it’s the unique shape or design. Maybe it’s the small details and craftsmanship. We teach you how to express these ideas and more through the tools and techniques of photography.

Learn from a Professional Photographer

With over 70,000 images—from designer furniture to fine art, luxury bags to one-of-a-kind treasures—Ross Floyd has photographed it all. Learn from a master of the craft on how to capture the best images possible for eCommerce, print, and web.

Art & Business

Product photography is equal parts art and business. For every creative decision you make, there’s a dozen decisions being made by a client that needs you to help tell their story. Learn how to balance the craft of photography with the business side of finding, keeping, and collaborating with clients.



Product Photography Tips & Techniques

We all know that to be a photographer, you’ll need some combination of cameras, lenses, and lights to capture images. But what about stands, lighting modifiers, and materials to create backgrounds? We break down everything a working product photographer uses to bring products to life in a photo.

Working with Clients

As a product photographer, your clients are creators, builders, and entrepreneurs. They are experts that need an expert to help them tell the story of their products through photographs. Get valuable advice from a working professional that knows how to take direction and build long-lasting relationships, all while exploring their own creative ideas.

Backgrounds & Set Design

The background is almost as important as the product itself. Need a pure white background for an eCommerce website? Use a white seamless. Your client needs to fill up a magazine spread? Time to build a set and tell a larger story. We even teach you tricks that will save you time, like turning a pure white sweep into a pitch black background by simply changing the lighting.



Lighting & Theory

Having a strong grasp of lighting fundamentals will often separate a good product photographer from a great one. We break down how to use light to express the most information about the products you’re shooting. Learn about quality of light, modifying light, and how to use light to describe shape, dimension, and texture.

Quality of Light

In photography, there’s much more to light than ‘on’ and ‘off’. Light can be controlled, shaped, and sculpted in ways to reveal more about the objects you’re photographing. We show you how to utilize hard light, soft light, and every step in-between to bring out all of the beautiful details in a product.

Photoshoot Best Practices

As a photographer, your job isn’t just to take photos. You’re also in charge of making sure a photoshoot is safe, efficient, and comfortable for everyone involved. See how a professional balances working with clients, models, and crew all while working to capture the best images possible.

Capture Incredible Detail



Make Every Pixel Perfect

Learn to use the latest technology to capture stunning detail and create images that will look great at any size or crop.



Choosing a Camera

Camera selection is important but not as important as making the most out of the gear that you have. See a side-by-side comparison of product shots taken with a Canon 5D and Phase One medium format camera. Then learn the fundamentals that will help you take great shots with any camera, whether it be an iPhone, a point-and-shoot, or a high-end DSLR.

Choosing Lenses

Lenses will have a huge impact on how products appear in a final image. How do you avoid lens distortion? How do you capture the most accurate shape of an object? We answer these questions and show you what lenses should be your go-to for any type of product photography.

Choosing Lights

Did you know you can take beautiful product photos with a single light? Whether you’re using one strobe or a dozen, learn to wrap products in light using a combination of professional gear and DIY tools.



Medium Format Photography

If you’re capturing images of high-end products, you’ll want to use high-end gear. Medium format photography allows for the highest resolution images, allowing for maximum fidelity, unmatched sharpness, and a more flexible post-production workflow.

Product Styling

Most products will need a little help to look their best in front of the camera. We show you how to arrange and style products to give them shape, volume, and to show off their most unique features.

Capture the Details

Product photography involves accurately representing the product as a whole and also getting in close to the see the little things that make it unique. Whether it be the materials, stitching, logo, or a useful feature, we show you how to look for and capture all the most important details.



Angle & Perspective

The lights are set. The product is in place. But where should you put the camera? Maybe you want the product to look big and heroic. Or maybe you want to show as much of the product as possible. We break down how angle and perspective can be used to evoke a feeling, show more, and solve creative problems that might arise during a shoot.

Materials & Texture

Supple leather. Detailed stitching. Handcrafted Wood. Reflective glass. Every material you photograph presents a whole new world of challenges. Learn to use light, shadows, composition, and framing to accentuate quality and describe how a product feels.

Shape & Structure

Will that bag be able to hold everything you need for your daily commute? Will that table be sturdy once you get it home? A product’s shape and structure will reveal a lot about how it might fit into someone’s lifestyle. Learn to capture size, dimension, and build quality using common photography tools and techniques.

Class Instructors

Ross Floyd

Professional Product Photographer

Ross Floyd is an award-winning product and interiors photographer and director based in Chicago, IL. He specializes in telling the story of the designed object and space. Ross uses bright and graphic imagery to elevate objects while emphasizing line, shape, form and material with light. He is hired by clients around the world for his ability to convey the experience of an object or space through brilliant images.
View Ross’s Portfolio

Aaron Nace


Aaron Nace is the #1 Photoshop instructor in the world reaching millions of students in 146 countries. Known for his unique vision and conceptual style, he prides himself most on making creative education affordable and accessible for anyone that wants to learn.


  1. Rated 5 out of 5

    I really love the format of your tutorials. It is concise and clear. I have really enjoyed the way Ross explains his process and approach.

  2. Rated 5 out of 5

    Great lesson with amazing photographers. What a way to bring advanced concepts to an understandable level. Would love to work with ya!

  3. Rated 5 out of 5

    Love this tutorial, thank you so much.

  4. Rated 5 out of 5

    Excellent tutorial! The information was conveyed in the very clear way that I have come to expect from PHLEARN, and Ross and Aaron seemed to have fun shooting it, which made it fun to watch. Great job guys! Looking forward to the part 2 Retouching tutorial when it comes out.

  5. Rated 5 out of 5

    This is such a great class, thank you for answering so many questions I had. Terrific video!!

  6. Rated 5 out of 5

    Good tutorial, As someone who does not photograph still life (products) it has encouraged me to try and I think it will make me a better overall photographer.

  7. Rated 5 out of 5

    This was an excellent video. WRT the format – I like the shorter direct and to the point discussions of each of the individual topics. I also like the flow of the topics from the basic discussion of the equipment to the product and presentation details. As I watched, I found myself with questions that were soon answered as the progression of the explanations continued. It’s always good to hear and see it from the experts.

  8. Rated 5 out of 5

    Excellent !! I really enjoyed this tutorial. Ross explains at my level which makes it both enjoyable and instructive. Much like Aaron.

  9. Rated 5 out of 5

    Amazing! Ross and you led a real spectacle of interactivity. You managed to make it look like we were in a face-to-face workshop. One more time, congratulations! I’ll “Phlearn you” in the next video, for sure!

  10. Rated 5 out of 5

    Thanks. It was a clean, simple and precise tutorial

  11. Rated 5 out of 5

    I recently resubscribed to phlearn when they came out with this course. It was perfect timing since I was curious about product photography as a genre. Loved every minute of this tutorial. Aaron definitely has a talent for teaching in an engaging way and Ross’s skill is enviable. Definitely will recommend this website and tutorial to everyone who needs to learn photography.

  12. Rated 5 out of 5

    Been shooting products for 25 years and still picked up some great tips … excellent. Looking forward to the post production

  13. Rated 5 out of 5

    Great tutorial, thank you so much for blessing us yet again. Was so happy to see this released as it is very relevant to me, working at a furniture store just about to set up a photography studio. This will really come in handy, and i hope to see more photography tutorials with Ross!

  14. Rated 5 out of 5

    High quality tutorial as always, really great to see something different and lots of learning points. I hope you will do some retouching videos based on these shoots too. Thanks team!

    PHLEARN Staff
    You are in luck! The retouching tutorial on product photography comes out in a couple weeks!
  15. Rated 5 out of 5

    So awesome. Hope to see lots of photography tutorial in the future :).

  16. Rated 5 out of 5

    Yet another great tutorial.

  17. Rated 5 out of 5

    Excellent review, really learned a ton out of it! You have really analysed pretty much every aspect there is into product photography! And really, it’s super simple to start, just take care of these crucial steps… Looking forward for your next tutorials team!!!

  18. Rated 5 out of 5

    Great tutorial. As a Sony ar73 I grind my teeth when PhaseOne and Cannon are discussed and my camera is not. I dare to say you will not need any additional editing(over the PhaseOne) from the Sony. The colors are superb out of the box with GM lenses and correct lighting…

  19. Rated 5 out of 5

    Excellent tutorial! Learned way more than I even knew there was to learn! Can’t wait to try out my new skills 🙂


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