From Amazon to Etsy, online shopping has taken over–and that’s great news for photographers and retouchers! Learn how to help products look their best on any website or online store while working with a client to bring their brand to life.
In this tutorial, we show you how to cut out products from their backgrounds, enhance details with dodging and burning, and export images that are perfect for the web. And best of all, we include 28 RAW images from our product photoshoot with photographer Ross Floyd!
18 Video Tutorials|28 Sample RAW Images|2 Photoshop Actions|2 Sample PSDs
See just how powerful Lightroom is as you follow along with the 50 RAW images included with this tutorial. Upload, edit, and share RAW photos from any device!
Shopping online never looked so good.
CHANGE BACKGROUND COLORS
How to Retouch E-Commerce Photography
When shopping online, it’s important to know how a product is going to look and feel before it arrives at your door. Capturing all of that information in a photograph is the job of the photographer and retoucher. Learn how to use photography and Photoshop to create beautiful, accurate product photos that fit in perfectly with a client’s brand and style.
Product Images for the Web
Most online stores have multiple images for each of their products. Learn how to create and edit photos that will fit with any web design, advertisement, or banner–all while staying consistent with the look and style of each image.
RAW Images Included!
Learn professional e-commerce editing while working with high end image files! We include 28 100-megapixel RAW images taken with a Phase One medium-format camera. That means you’ll be able to practice with incredible detail, color, and quality.
CREATE PURE WHITE BACKGROUNDS FOR WEBSITES
Clients will often ask for photos that have clean, white backgrounds to fit in with a web design or online shop. We show you how to take a photographed backdrop and remove it, replacing it with a pure white background that helps the products stand out.
Sharpening can help enhance details and help draw the attention of the viewer. We show you how to apply sharpening at multiple levels, from general image sharpening to more precise sharpening for the products, keeping the focus on the areas that matter most.
Export for the Web
Learn how to export your final images for the web, at the the right size and with accurate colors. We walk you through a professional workflow that will help you deliver photos to your clients faster and with perfect results.
HELP PRODUCTS STAND OUT
Light & Color
Even exposure and accurate colors are both essential to great product photos. We take you through Lightroom Classic to make adjustments to light and white balance, and then into Photoshop to wrap it up with additional lighting and coloring to help the products stand out.
Bring out the Details
Learn how to enhance the textures and details of products using Photoshop! Add contrast, shape, and definition with professional techniques like sharpening and dodging and burning.
Dodging & Burning
Give a product a three-dimensional feel with dodging and burning. Learn how to dodge and burn at multiple levels, enhancing the shape and definition of an entire image and then zooming into the product to help the details shine.
Perfect product photos for websites, banners, and ads!
Learn how to create pure white backgrounds, change the color of backgrounds, and extend backgrounds to fit any aspect ratio. Create multiple formats to meet all of your client’s needs!
Create Product Photos For:
Social Media Advertisements
Previews & Thumbnails
Real products. Real clients.
ADD CREATIVE STYLING
Products & Portraits
Not only do we show you how to make products look beautiful, we show you how to retouch product images that include people as well! Learn how to retouch a model with minor blemish removal, dodging and burning, and frequency separation. Then we show you how to keep the emphasis on the product using the same techniques.
Banners & Advertisements
We show you how to resize, crop, and export images in a variety of common formats and aspect ratios. These tips are helpful when a client wants to use images for large banners, advertisements, or when they want to integrate text.
Create Multiple Sizes & Formats
Learn a professional workflow for managing multiple exports at different sizes and formats. See how a professional organizes and saves their work, keeping layered files, full-resolution JPEGs, and images resized for the client’s website.
ENHANCE QUALITY & DETAILS
Style & Theme
Understanding a client’s brand and needs can help you deliver better images that will keep them coming back for more. Follow along through three different types of examples: retouching products on white, retouching products on colored backgrounds, and retouching products on a model.
Working with products, it’s impossible to avoid little imperfections in your photos. Whether it’s dust, loose fibers, or unusual shapes, we show you how to remove distractions and fix composition using easy and powerful techniques.
We include two of our most powerful Photoshop Actions to help you work faster and with great results. Try our Frequency Separation Action to smooth out skin tones and preserve delicate textures. Then use our Sharpening Action to enhance the details in an image–at any size or resolution.
PLAY WITH LIGHT & SHADOW
E-Commerce Product Photography
We take you behind the scenes of our e-commerce photoshoot with professional product photographer Ross Floyd! See how we took the clients vision and used simple lighting setups and photographic principles to make a it reality.
Build a Brand
Learn how to build a relationship with a client and help bring their brand and vision to life. This tutorial uses a real client in a real-world scenario. We show you step-by-step how to use photography and Photoshop to help the client tell their story.
Consistency is Key
The key to great e-commerce photography and editing is delivering consistent photos of every product. Learn how to edit a series of images, all using the same type of background, the same sizes, and the same approach to editing and retouching.
Class Instructor & Featured Artist
PHLEARN Founder – Class Instructor
Aaron Nace is a photographer, Photoshop artist and founder of PHLEARN. He is the #1 Photoshop instructor in the world with millions of YouTube subscribers.
Featured Artist – Professional Product Photographer
Ross Floyd is an award-winning product and interiors photographer and director based in Chicago, IL. He specializes in telling the story of the designed object and space. Ross uses bright and graphic imagery to elevate objects while emphasizing line, shape, form and material with light. He is hired by clients around the world for his ability to convey the experience of an object or space through brilliant images.
Carlette is an artist and jewelry maker based in Chicago, IL. Inspired by her Chilean roots, she handcrafts jewelry from macrame, bronze, copper, stones, and other natural elements. Each piece is unique and exquisite, an expression of her colorful spirit and love of individuality.
You’ll find answers to some of the most common questions in our Help Center. If what you need isn’t covered, you can submit a question to our all-star customer support team and they’ll get back to you right away!