Carolyn Marks Blackwood
Carolyn Marks Blackwood, known for her moody and evocative photos of the natural world and her photographic studies of the Hudson River, makes it a habit to shoot and post to social media daily. Every day, Blackwood takes the camera out to her backyard to capture some shots as a way to make herself feel better and motivate herself to post to Facebook and Instagram.
The images Blackwood posts are not typical of the work she would normally show in galleries, like abstractions in nature or her Story Series, but rather much more literal portrayals of the world around her. Maybe one day she’ll post a weather report or a picture of the view from her window. As she says, it’s not about exposure, but more like a “public service.” Her habit of shooting daily not only boosts her own mood, she has also received incredible positive feedback from people who see her social media posts, telling her how her views of nature make them feel better, too. Blackwood finds this so gratifying, and that’s what keeps her motivated to keep posting daily.
Turning a social media presence into a daily activity can help photographers connect with their potential fans in a way that is fun and engaging, rather than a chore. By posting photos in a digital environment without any outward expectations, Blackwood is free to enjoy her art for what it is without having to worry about the critical response. While galleries are a great way to build a reputation and make a living, creating and maintaining a personal dialogue with your audience is crucial in the digital age.