PHLEARN Magazine

As a photographer and business owner, you know that digital marketing is important to your bottom line. But, how much do you really understand about SEO? In this in-depth guide, we’ll explain how search engines work and why SEO is important to your business.

Step up your image continuity with a deeper understanding of color management. This guide explains what Photoshop working spaces are and how you can use them to determine the right color management setup for your editing process.

Ready to make the leap from photo enthusiast to pro photographer? In the first installment of our two-part series, we discuss easy and effective practices for attracting clients and keeping them… like a pro. Plus, we talk about how to meet other pro photographers and the benefits of finding a mentor.

Photoshop and Lightroom both have their advantages, but which one is better for your photography needs? We wanted to know which differences really matter, so here’s our comparison of the unique functions and uses of each.

Continuing where we left off in our Digital Marketing Strategy series. In Part 2, we go even further into the steps you should take to market your photography business to the right clients and the types of media you can use to get the best reach.

One of the biggest questions photographers have when beginning to market themselves online is, “What is SEO?” This guide covers what you need to know about SEO and the basic elements to help improve your site to get the most traffic possible.

Your memory cards are full, but your pockets are empty. We’ve all been there. For a photographer in today’s market, access to quality post-processing tools is not a wish list item; it is a must-have. So, it makes sense that you’d ask, “Where can I get Photoshop for free?”