Our two-part series takes a deep dive into online marketing to help you become an expert in driving business to your photography studio. In Part 1, we talk strategies to help you find the right client and set up your marketing.
Ever noticed those little balls (or shapes) of light that look like they’re dancing lightly across a photo? That’s called bokeh. It’s a beautiful effect, but there’s so much more to it than just the obvious shapes you see. This guide will show you all the amazing things you can do with bokeh in your photography.
Are you struggling to get your photography business noticed on Facebook? Sometimes your posts get engagement and sometimes they don’t, but you have no idea why. Here’s how to use Facebook Insights to refine your strategy.
As a professional photographer trying to find clients, having a website with a portfolio and a contact page is simply not enough to get you hired. Here’s how you can build your website and landing pages to convert visitors into leads or booking inquiries.
Shooting in RAW has its ups and downs, but the flexibility it offers is a big plus for photographers. And, while it’s often the preferred format for pros, should you always shoot RAW? Here are some myths and realities of RAW vs. JPEG.
Ready to leave the safer world of still lives and nature to capture a bit of real life on the street? Great! We’ve put together 25 of the best tips for getting yourself ready to do street photography at a high level, by learning to blend photojournalism with fine art and documentary storytelling.
If you’re trying to break into professional photography, you need to do more than just create a website and post a few photos on Instagram – you need to commit to a consistent content and social media schedule across all platforms.
Should you be displaying your photography on Behance, 500px, Tumblr and DeviantArt? We explore who these portfolio sites are best suited for, their pros and cons, whether they’re a good fit for your needs and how you can integrate them into your existing sites.
In your digital marketing arsenal, LinkedIn can be a powerful tool for making new business connections, generating profitable leads and building your overall brand. Here’s everything you need to know about using LinkedIn to market your photography business.
Looking for more ways to market your photography business online? Pinterest has the potential to be an excellent resource for creative business owners who want to drive awareness, traffic and bookings on their websites. Here’s how it can help your marketing efforts.
Twitter is a great way to engage in real-time conversation with people in your industry, as well as potential clients for your photography business. Here’s how you can use Twitter to connect with the people and experiment with different types of content to see what works.
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