With the recent announcement of Nikon’s new full-frame mirrorless Z6 and Z7 cameras, attention is being turned to the memory cards they’re using – the XQD. Hot on the heels of XQD has come announcements of CFexpress. We compare the two.
To say every business should have a presence on Facebook is an understatement. Being active on Facebook is one of the best ways to promote your photography business via social media. Here’s everything you need to know about marketing on Facebook.
Are you using social media strategically in your photography business? In this guide, we focus on strategy – the why for being on social media, who you are targeting, the overarching what of your message, and how you will convey all of this.
This photo shoot workflow checklist will help you find your inner ‘autopilot’ so you can automate the structure of your workflow until the process becomes just a given that you do one step after the next. This will not only help you in how you work, but will also show the client you’re efficient.
The biggest struggle that photography business owners say they have is not getting enough leads. In this guide, we’ll go over the three main reasons why your leads aren’t booking, what you can do to change that and why you should be investing in newsletters and email marketing campaigns.
This in-depth guide is designed to help you start consistently taking better photographs, no matter what subject you’re shooting. Follow along as we talk about how to balance technique and creativity, and guide you through 25 simple and highly effective tips for perfect composition.
Continuing with our digital marketing for photographers series, we talk about two things that you need for a successful digital marketing strategy and how they can help you build trust with your customers: link building and content creation.
Once you learn to understand what the data in Google Analytics means, you’ll see what an amazing tool it is! Here, we talk about why your Google Analytics is an important backbone of your photography website and how to get incredible insights from it for your business.
There are many reasons to invest time into your photography business’ SEO strategy, but the best one is if your business isn’t showing up on search engines, then it has a direct impact on your revenue. Here’s everything you need to know about local SEO and growing your online presence.
Got a professional-looking photography website and the right equipment but not sure what comes next? In Part 2 of our How to Be a Pro Like a Pro series, we have the inside info and useful tips to help you make sure you have your legal ducks in a row so you can get to work… like a pro!
As a photographer and business owner, you know that digital marketing is important to your bottom line. But, how much do you really understand about SEO? In this in-depth guide, we’ll explain how search engines work and why SEO is important to your business.
Step up your image continuity with a deeper understanding of color management. This guide explains what Photoshop working spaces are and how you can use them to determine the right color management setup for your editing process.
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