PHLEARN Magazine

A social media powerhouse today, Instagram can help you reach new potential clients and grow your photography business. Here’s everything you need to know to build a community of followers who know, like and trust you and who want what your business offers.

Freelancing can be one of the more rewarding ways to make a living in professional photography. Whether you’re looking for more freedom to pick and choose your projects, or want to nail down a couple long-term contracts, here are the best places to find freelance photography jobs online.

To say every business should have a presence on Facebook is an understatement. Being active on Facebook is one of the best ways to promote your photography business via social media. Here’s everything you need to know about marketing on Facebook.

Are you using social media strategically in your photography business? In this guide, we focus on strategy – the why for being on social media, who you are targeting, the overarching what of your message, and how you will convey all of this.

This photo shoot workflow checklist will help you find your inner ‘autopilot’ so you can automate the structure of your workflow until the process becomes just a given that you do one step after the next. This will not only help you in how you work, but will also show the client you’re efficient.

The biggest struggle that photography business owners say they have is not getting enough leads. In this guide, we’ll go over the three main reasons why your leads aren’t booking, what you can do to change that and why you should be investing in newsletters and email marketing campaigns.

Continuing with our digital marketing for photographers series, we talk about two things that you need for a successful digital marketing strategy and how they can help you build trust with your customers: link building and content creation.

Once you learn to understand what the data in Google Analytics means, you’ll see what an amazing tool it is! Here, we talk about why your Google Analytics is an important backbone of your photography website and how to get incredible insights from it for your business.

There are many reasons to invest time into your photography business’ SEO strategy, but the best one is if your business isn’t showing up on search engines, then it has a direct impact on your revenue. Here’s everything you need to know about local SEO and growing your online presence.

Got a professional-looking photography website and the right equipment but not sure what comes next? In Part 2 of our How to Be a Pro Like a Pro series, we have the inside info and useful tips to help you make sure you have your legal ducks in a row so you can get to work… like a pro!