When you look at people in old, black and white photographs, do they seem oddly removed from reality? Colorizing old photos allows us to see distant history in a new light, which is naturally as divisive as it is intriguing. Deb Pieti shows us her photo colorization process.
Bokeh Photography: The Ultimate Tutorial
Ever noticed those little balls (or shapes) of light that look like they’re dancing lightly across a photo? That’s called bokeh. It’s a beautiful effect, but there’s so much more to it than just the obvious shapes you see. This guide will show you all the amazing things you can do with bokeh in your photography.
The Photographer’s Guide to Using Facebook Insights in Your Social Media Marketing
Are you struggling to get your photography business noticed on Facebook? Sometimes your posts get engagement and sometimes they don’t, but you have no idea why. Here’s how to use Facebook Insights to refine your strategy.
How to Make a Photography Website and Landing Pages That Sell
As a professional photographer trying to find clients, having a website with a portfolio and a contact page is simply not enough to get you hired. Here’s how you can build your website and landing pages to convert visitors into leads or booking inquiries.
The RAW vs. JPEG Showdown: Which File Format Do You Really Want?
Shooting in RAW has its ups and downs, but the flexibility it offers is a big plus for photographers. And, while it’s often the preferred format for pros, should you always shoot RAW? Here are some myths and realities of RAW vs. JPEG.
Creating a Digital Marketing Strategy for Your Photography Business: Part 1
Our two-part series takes a deep dive into online marketing to help you become an expert in driving business to your photography studio. In Part 1, we talk strategies to help you find the right client and set up your marketing.
Why You Need a Content and Social Media Calendar for Your Photography Business
If you’re trying to break into professional photography, you need to do more than just create a website and post a few photos on Instagram – you need to commit to a consistent content and social media schedule across all platforms.
The Newbie Photographer’s Survival Guide: 10 Things to Remember Now That You Know the Basics
You’ve bought the equipment and mastered the basics. You’re confident, passionate and ready to go… or are you? Here’s what every newbie needs to know when it’s time to start digging deeper.
Expanding Your Online Presence with Portfolio Sites
Should you be displaying your photography on Behance, 500px, Tumblr and DeviantArt? We explore who these portfolio sites are best suited for, their pros and cons, whether they’re a good fit for your needs and how you can integrate them into your existing sites.
The Photographer’s Complete Guide to LinkedIn Marketing
In your digital marketing arsenal, LinkedIn can be a powerful tool for making new business connections, generating profitable leads and building your overall brand. Here’s everything you need to know about using LinkedIn to market your photography business.
The Photographer’s Complete Guide to Pinterest Marketing
Looking for more ways to market your photography business online? Pinterest has the potential to be an excellent resource for creative business owners who want to drive awareness, traffic and bookings on their websites. Here’s how it can help your marketing efforts.
The Photographer’s Complete Guide to Twitter Marketing
Twitter is a great way to engage in real-time conversation with people in your industry, as well as potential clients for your photography business. Here’s how you can use Twitter to connect with the people and experiment with different types of content to see what works.