Difficult or indecisive clients can be challenging. But if you win their trust, they could become some of your most loyal customers. It’s all about what you put into it.
Histograms: How to Read Them and Use Them to Take Better Photos
Histograms provide valuable information that can go a long way to streamlining your workflow as a photographer. Here’s what you need to know about what to look for in the details of your camera’s histogram and how you can use the info to get the perfect exposure every time.
Mastering the F-Stop: A Guide for Photographers Who Don’t Love Math
The f-stop can be a pretty daunting thing when you’re trying to wrap your head around the math and how it affects aperture. But, it doesn’t have to be so confusing. This guide will walk you through everything you need to know about f-stops so you can take perfect exposures every time.
Your Guide to Shooting Great Long Exposures
While long exposures happen to be heavily used among photographers who specialize in landscapes, this method can actually serve a wide variety of creative purposes, and knowing how, when, and why to take one can be a powerful asset to any photographer.
Understanding Aperture: Controlling Light Based on the Exposure Triangle
The key to understanding aperture is knowing that it’s all about harnessing light. In this in-depth guide, we go over everything you need to know about aperture, how it makes up one side of the exposure triangle, along with shutter speed and ISO, and how you can master it.
Mastering Shutter Speed to Capture and Freeze Motion
Do you wrestle with finding the right exposure balance? Or want to know how to capture or freeze motion? Here’s the second part of our exposure triangle series, this time focusing on shutter speed, to help you get tack-sharp images, even when capturing motion.
Rule of Thirds: How to Use It in Your Photography
Learn how to see your scene in thirds before you compose the shot. Our comprehensive guide on the Rule of Thirds will teach you how to utilize the rule and compose eye-catching images that draw the viewer in. We also demystify the “rule” and offer scenarios when it’s ok to break it.
How to Choose Between Color and Black & White (and Why It Even Matters)
It may seem like a basic artistic decision: Will I use color or not? But when it comes to building a brand for yourself and making a statement with your art, the choice could be the difference between accomplishing your goals and falling short of them.
The Beginner’s Guide to Marketing Your Photography with Instagram Ads
Before you begin advertising and promoting your photography on Instagram, there are some things to keep in mind so you don’t feel as though you are wasting your money. Here’s what you need to know to get started with Instagram ads.
Exposure Bracketing: The Ultimate Guide to Bracketed Photography
Learning how to bracket exposures provides another opportunity to create striking images. This guide has everything you need to know about exposure bracketing so you can add eye-catching contrasts to your interior, landscape and street shots.
The Beginner’s Guide to Facebook Ads for Photographers
Have you tried Facebook ads to promote your photography business, but not had any luck bringing in new leads? That’s a common tale, but we can help you make the most of Facebook ads so you can see a fantastic return on investment.
The Photographer’s Guide to Instagram Analytics
For every photographer looking to make the most of Instagram in your digital marketing strategy, here’s what you should know about your audience and growing your Instagram account using native analytics. Plus, we throw in some info on third-party tools to get even more data.